Experience The Digital Life

Not happy with your online marketing results? Maybe Microsoft Connections can put your small business on the fast track to online marketing success. I am sure you have heard it said before, but you may have doubted the truth behind the statement. So let me tell you one more time, and this time you better…

Outlook has been redesigned to take advantage of the capabilities of mobile platforms, with new features introduced for iOS and Android smartphones and devices.   Depending on audience and demographic, 20% to 75% of emails will be opened by mobile users. It’s understandable that Microsoft is now focusing on iOS and Android platforms for Outlook upgrades…

There are three types of technologies that every business needs if they want to transform, grow, and achieve new levels of success.   Technology has been at the forefront of business development for decades. However, as technology has begun to advance more rapidly, so too has the need for nearly instantaneous business transformations. Across the…

Technology is changing the way businesses operate and connect with prospects; how will innovation change your business?   The self-driving, ride-sharing car, robots that replace humans when it comes to not only manual labor but the inputting and processing of data and even the ability to build an entire home in 24 hours or less using 3D printing. These…

Harley-Davidson managed to turn their fortunes around by making use of predictive analytics. Here is a detailed analysis of how they made it work.   Asaf Jacobi was selling one or two Harley-Davidson motorcycles a week at his New York dealership. One day during winter, he decided to take a walk in Riverside Park and…

Ransomware is a crippling, vicious attack with devastating consequences for corporations and small business owners alike. What steps should you take if your company is being held hostage by ransomware? Ransomware has become a global threat, attacking some of the world’s largest companies, including Merck, Federal Express and much more. Companies of all sizes are at…

Non-compliance with Canada’s anti-spam legislation could cost businesses $10 million. Now legislators are seeking a balance between communication and spam. Canada is known by marketers to have some of the most comprehensive anti-spam laws in the world, making it challenging to safely navigate communication that is sent in connection with “commercial activity”. However, those regulations…

Banks and smaller financial technology firms have a slightly adversarial relationship, but are there ways that they can work together to form a dream team? Financial institutions have a long history of moving slowly when it comes to change, which may be why they are uncomfortable in the face of FinTech firms. The always-on, constant…

Reports have begun to pour in regarding a new ransomware infection currently wreaking havoc in Russia, Ukraine, France, Spain, and several other countries. This highly sophisticated Russian strain is known as Petya or Petrwrap, and it has been advancing on a scale comparable to the recent WannaCry ransomware infection. However, unlike WannaCry, this strain lacks…

The Surface Laptop is the latest gadget from Microsoft. It ls already making waves in the market. Here are a few details about it.   In recent years, getting a slick laptop that was both compact and capable means you have to get an Apple product. However, you may now have an alternative thanks to…

An external IT services company may be exactly what small and growing businesses need: Here’s why. Partnering with an external IT services companies brings plenty of benefits, especially for small and mid-sized companies that are grappling with the data challenges of an evolving world: The problem is that many businesses don’t realize that. They are…

In an effort to reduce the intrusive and annoying nature of such ads, Google has announced that their new browser version will feature an automatic ad blocker. Consider the vast amounts of information, communication, and entertainment, which is funneled through the Internet daily. How often are you part of this stream and how often is…