How Harley Davidson Used Predictive Analytics to Boost Sales in New York

Harley-Davidson managed to turn their fortunes around by making use of predictive analytics. Here is a detailed analysis of how they made it work.   Asaf Jacobi was selling one or two Harley-Davidson motorcycles a week at his New York dealership. One day during winter, he decided to take a walk in Riverside Park and…

What to Do If Your Company is Being Held Hostage by Ransomware

Ransomware is a crippling, vicious attack with devastating consequences for corporations and small business owners alike. What steps should you take if your company is being held hostage by ransomware? Ransomware has become a global threat, attacking some of the world’s largest companies, including Merck, Federal Express and much more. Companies of all sizes are at…

Canadian Government Looks for Balance Between Marketers and Individual Privacy

Non-compliance with Canada’s anti-spam legislation could cost businesses $10 million. Now legislators are seeking a balance between communication and spam. Canada is known by marketers to have some of the most comprehensive anti-spam laws in the world, making it challenging to safely navigate communication that is sent in connection with “commercial activity”. However, those regulations…