By choosing the right analytics, conversion optimization, and search engine marketing technologies, marketing departments can more effectively reach new customers. Every marketing department strives to achieve three primary goals. Engage with existing customers. Improve brand awareness, while simultaneously increasing conversion rates on campaigns. Reach new customers. Fortunately for marketing departments everywhere, certain technologies can help…

To remain in business, stay competitive, and keep yourself and your company safe from a data loss disaster, there is a relatively standardized checklist that should be followed if you expect to survive the oft-treacherous contemporary conditions of business computing and Web connectivity. Here are 10 things you should have on your data network disaster…

Ransomware is malware that either freezes your computer or locks it so you cannot access data and programs that your company normally uses. The criminal that is holding your system hostage, demands a ransom that is usually paid in Bitcoin. Imagine opening your business one morning, turning your computer on and reading a message that…

Hackers can gain sensitive data through a flaw in the Windows operating system, gaining access to accounts even without a password. Hackers provide great insight into how Windows user sessions can be taken over and the information within the session easily accessed. While passwords can be reset for users by administrators, but it’s also possible…

The passwords you choose and how you protect them will have an enormous impact on the security of your business and network; here’s how to protect your business. The risk of a breach or data theft is a major concern for most companies – and individuals, too. Why make it easy for the hackers by…

The internet has changed over the years, but people remain the same. See what’s different, what’s similar and how the past can define the future. There’s a famous clip from The Today Show in 1994 where the hosts try to figure out what the internet is. Millennials watch it and giggle as the stars puzzle…

Because Google always changes the algorithm that it uses to determine search engine rankings, your business’ website needs to stay on top of the current key features that can help move it to the top of Google’s search results. Many companies approach search engine optimization as a one-time challenge; once you have set up your…

When you need to create dynamic content for your business, Sway is a great app from Office 365 that allows you to build professional presentations in minutes. When you run a small business, the need to present your business in a professional manner is still important. When you need an Office 365 technology that allows…

There are viruses that can be implanted on a computer in 2017, and lie in wait until a network becomes vulnerable before attacking. Unfortunately, viruses have come a long way from 20 years ago. The term virus was coined early on in computer history, but it’s every bit as relevant today as it was then….

Criminals want your company’s financial data, customer lists including credit card information, intellectual property, and anything else they can sell. Cyber crime is a huge endeavor with severe consequences for organizations that are victimized. Criminals want your company’s financial data, customer lists including credit card information, intellectual property, and anything else they can sell. Besides…

A look at how proactive networking enhances your business security When it comes to improving the security of your business, a proactive network is definitely the answer. As many believe that preventive maintenance and ensuring system uptime should remain the focus of your efforts, the most important part of guaranteeing uptime making sure that the…

Broadcasting your password on national television may be the easiest way to invite hackers, but common password mistakes make it almost as easy for your data security to be compromised. Password safety may not be one of the most interesting topics in the realm of cybersecurity, but having a strong password is one of the…