Month: April 2017

Cryptocurrencies and blockchains are changing the way we protect our data. Here’s why that’s exciting! If you’ve read about Bitcoin or other digital currencies out there, then you know what a cryptocurrency is. Cryptocurrencies only work because the details of the currency are heavily protected – and that’s great news for the rest of use […]

Is your marketing team measuring these important metrics? Here’s why this data is so valuable. Marketing departments, take note! Your business needs to look at these key data metrics when making marketing content decisions: Here’s why they’re so important – and why they may not be what you think. 1. Conversion Rates (Particularly for Online […]

Companies of all sizes are able to benefit from technology as a data-driven prescription for improvement in productivity. If you talk to many business professionals, there is a consensus that advancing technology is the future for successful firms and industries alike. Productivity and employee engagement are paramount to a company’s success, and emerging technologies are […]

If you are giving a presentation and part of it involves a shared display or handouts of a spreadsheet what can you do to keep the group awake? Let’s face it, Microsoft Excel is an excellent tool for organizing and manipulating statistical data, but when sharing your spreadsheet with others, your spreadsheet has to be […]

Malware attack seeks to disable user systems by targeting Microsoft Office vulnerability Microsoft Office users are on edge after being made aware of a new threat that has been targeting fully-patched systems using a zero-day attack. This cyber attack installs malware through an Office vulnerability and can leave user systems damaged or completely disabled. Until […]

When it comes to social media marketing, Facebook, Twitter and YouTube are no longer enough. Get an edge over your competition by mastering Snapchat now! Since all but taking over online communication, social media has become a viable business tool as well. Social media is easy and affordable to use, and it allows access to […]

By choosing the right analytics, conversion optimization, and search engine marketing technologies, marketing departments can more effectively reach new customers. Every marketing department strives to achieve three primary goals. Engage with existing customers. Improve brand awareness, while simultaneously increasing conversion rates on campaigns. Reach new customers. Fortunately for marketing departments everywhere, certain technologies can help […]